I just had to share this. I’m a huge fan of Peter Jackson‘s Lord of the Rings Films and I am very much looking forward to the upcoming Hobbit films. One thing I’ve found fascinating is how large a chunk of New Zealand’s GDP the films have been. So it’s really cool to see how New Zealand has embraced this phenomena… For example in this New Zealand Airline’s flight safety video.  Face it… Wouldn’t we all feel safer in a plane knowing Gandalf is our pilot?