Rhapsodies

Sometimes it amuses me how groups of commercials can create narratives. Now obviously this is quite typical and frequently done on purpose  with various marketing campaigns sometimes building on past commercials building on past ones. (the current campaign for Pepperidge Farm Goldfish comes to mind)

But more often than not people link commercials that have nothing to do with each other together and come up with weird narratives that no one ever thought of… This is happening even more now with multiple media platforms such as the web have us viewing ads that were never intended to be seen together. If you are into this sort of things you might see advertising campagns from different countries back to back on Youtube and this makes things very interesting.

Case in point.

Recently I discovered the manga/anime Attack on Titan  (Shingeki no Kyojin.) Currently it’s the number two anime franchise in Japan now, right after One Piece. The basic premise is a giant zombie apocalypse… er that is to say giant zombies not zombie apocalypse at a giant scale… and not zombies… giant cannibal… well you get the idea and by all accounts it’s much better than what I just described. I’m looking forward to having the time to read and watch it, but my point is I first found out about it while watching this add for the Subaru Forester.

So I guess the purpose of having a sweet ride is to avoid being eaten. It’s directed by the excellent Shusuke Kaneko wh0 is apparently slotted to direct the live action version and this Subaru commercial is a bit of viral cross marketing for that movie as well as selling cars.

But getting back to  my point seeing that add so soon before had me seeing this Super Bowl add in a way the marketing department at Pepsi did not intend.

http://youtu.be/w7wyd6DazBQ

Did the fleeing Subaru Forrester lead the giants to New York to wreak musical havoc?